Sharing is the intrinsic to the internet. Between Twitter, Instagram, Facebook, StumbleUpon, Email, Digg and the countless websites we have all grown to use and love, there is simply more information than we could ever hope to see, let alone digest. Humans, still the most capable of high quality curation, don’t always help. In fact, we’re part of the problem.
One Momento is the latest concept to challenge this status quo. A photo app with a difference, it allows users to share one photo, and one photo only, with Twitter & Facebook connections. Once shared there is no going back. Users must simply choose very wisely. As well as being shared with friends and followers, the One Momento is housed in the One Momento Photo Library – which is itself limited to only a 250k uploads. Ever.
This is just the latest in a list of services and experiments that are introducing finitude as the core sharing concept. For example, thisismyjamis a music service that encourages just one share per week – or consider [this] Japanese band that released a single online that can only ever be listened to once. It’s a brutal process, which demands nothing less than conscientious sharing. By introducing elements of scarcity, albeit artificial, we are forced to refocus on true quality. It’s a trend to watch.