We’ve been waiting to talk about Wrapp for a few weeks since it launched in the UK. It’s a new smartphone and Facebook app, which hopes to transform the lucrative and as yet, mostly untapped fields of social gifting.
The app is super-simple. It performs a scan of users’ Facebook friends, identifying upcoming birthdays. Oof potential nce a lucky recipient is selected, the app presents a variety gifts. And this is where it’s really clever. Many of the first selection of gifts carry a monetary value, but are ‘free’ to gift. They range from things like, £3 off at Pizza Express or Warehouse, to £20 at Rosetta Stone.
And thereafter, there are a wide variety of gifts that can be bought. Things like, £10/£20 theatre tickets redeemable in Leicester Square, or cash vouchers of any denomination, at Karen Millen. So there is plenty of room for brand partnerships. [Watch].
In the same week that Mr. Zuckerberg once again had his chequebook out, buying up a competitor app, Karma, one can’t help but feel a ratcheting of momentum for social gifting. It’s our app of the week. Download.
[...] though withdrew it in 2010. But it was never going to be their last foray into retail. Back in May we covered Facebook’s acquisition of Karma, and this new service is the the manifestation of that [...]